Business
Heena Agrawala - Whalar Group: Dominating New Industries
In this week's episode I had a great opportunity to sit down with Heena Agrawala from Whalar to discuss how she and the team managed to scale the business from it's small roots to global success.
Whalar Group is a global creator company focused on building an ecosystem to support and empower creators. They offer a range of services, including a creator agency, talent management, a physical campus for creators, AI tools, a venture studio, and a gaming studio. Essentially, they help brands connect with creators and their communities in meaningful ways
Being the first company of it's kind there's no real previous blueprint for success. so we deep dive into a number of topics as Heena shares how the company succeeded and continues to do so:
- The employee count went from 65 to 300. What was done to effectively scale the business 📈
- The improved tech and automation to grow the company 🖥
- The challenge of paying thousands of influencers every month and the current payroll process 📄
- Lessons learnt from operational and financial crisis's in previous roles ✏
- Advice for other CFO's in 2025 👔
Currency Managed Correctly
Aldgate Tower,
2 Leman Street E18FA
2 Leman Street E18FA
